Hashem Abdi Branding & Web Design
Client
HashemAbdi
Year
2025
Hashem Abdi is a debut author, essayist, and cultural thinker. To support the release of his first novel, When the Last Tree Falls, and establish a personal digital presence, I led the branding and UX/UI design for his official website.
● The Overview
Services
Branding
Product design
product management
The goal was to create a refined and modern brand identity that reflects Hashem’s voice, showcases his literary work, and provides a space for readers to connect with him through long-form articles and a contact page.
Our primary goals were:
Develop a timeless and professional logo to represent Hashem's identity as a writer.
Craft a minimal yet expressive color palette that aligns with the themes of his writing.
Wireframe and design a landing page that highlights his novel, When the Last Tree Falls.
Build a clean, reader-friendly articles page for his published essays and pieces.
Provide a contact form to facilitate communication with readers, editors, and collaborators.
The design direction was focused on clarity, calmness, and subtle elegance to reflect the tone of Hashem’s writing.
● The Approach
Brand Discovery & Moodboarding: Explored themes from his novel and writing to guide the visual direction.
Logo Design: Developed a custom wordmark that balanced classic typography with a modern, literary aesthetic.
Color Palette: Chose warm earth tones paired with deep, intellectual grays and subtle highlights, evoking nature, introspection, and thoughtfulness.
Wireframes & Structure: Mapped out content hierarchy for the homepage, novel showcase, article archive, and contact form.
Responsive UI Design: Designed flexible layouts optimized for mobile and desktop, focusing on readability and minimalism.
● The Delivery
Logo Package: Scalable versions of the logo for web and print use.
Brand Guidelines: A color and typography system for future use across platforms.
Wireframes & High-Fidelity Designs: Desktop and mobile layouts for homepage, articles, and contact.
Website Assets: Optimized images, typographic styles, and interaction specs.
● The Launch
The goal was to create a refined and modern brand identity that reflects Hashem’s voice, showcases his literary work, and provides a space for readers to connect with him through long-form articles and a contact page.
Email Newsletter Integration: Visitors could subscribe for updates on Hashem’s work.
Social Media Launch Assets: Coordinated visuals and link previews for Twitter, Instagram, and LinkedIn.
SEO-Optimized Articles Section: Ensured Hashem’s essays were discoverable by search.
The launch positioned Hashem Abdi as a rising voice in literature while giving readers a beautifully curated space to engage with his thoughts, ideas, and debut novel.
